freelance copywriter, dubai & abu dhabi
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Land Rover
DM and eCRM [2013-2014]
Originating English content for quarterly eNewsletters and ad hoc CRM HTMLs.

Ally Pace - Portfolio - Jaguar
Advertising [2013-2014]
Copywriting for a series of print and radio adverts published and aired across the MENA region.
Ally Pace - Portfolio - Etihad
Brochure [2013]
Copywriting and editing English content for a dual-language Emirati recruitment handbook.
Ally Pace - Portfolio - American Hospital Dubai
American Hospital
Press advertising [2012]
Writing press adverts to promote the hospital's specialist consultants and state-of-the-art facilities.
Ally Pace - Portfolio - Vaseline Middle East
DM and leaflets [2011-2012]
Copywriting leaflets, brochures and social media content for newly-launched skincare products.
Ally Pace - Portfolio - Desert & Delta Safaris

Desert & Delta Safaris
Social media [2010-2011]
Blog articles, Facebook and Twitter updates for a luxury safari lodge operator in Botswana.

Ally Pace - Portfolio - DHL Middle East

Editorial [2008]
Interviews, content writing and proofreading for a new 32-page B2C magazine, 'DIRECT'.

Ally Pace - Portfolio - Emirates


Website and DM [2007-2008]
Copywriting online and direct mail material for San Francisco, Los Angeles and Houston route launches.

Ally Pace - Portfolio - Mercedes-Benz

Mercedes-Benz UK
Website [2007]
Series of time-sensitive website updates implemented during the Frankfurt Motor Show.

Proofreading [2014]
Editing and proofreading a glossy coffee table book.
Branding [2013-2014]
Establishing a tone of voice and implementing it across a suite of marketing materials for this new salon brand.
eCRM [2013-2014]
Copywriting a series of tactical frequent flyer eCRM HTMLs for Saudia, KSA's national carrier.
Zurich Insurance
Collateral [2013]
Interviewing product managers and copywriting broker factsheets for Zurich's many insurance covers.
Ally Pace - Portfolio - Abu Dhabi Airports Company
Social media [2012]
Blog articles for Abu Dhabi Airports Company, parent company of Abu Dhabi International Airport.
Ally Pace - Portfolio - Atlantis The Palm
Atlantis Hotel & Resort
Brochure [2010-2012]
Dining directory for the hotel's numerous F&B outlets, and a corporate MICE brochure.
Ally Pace - Portfolio - Abu Dhabi Department of Economic Development

Abu Dhabi Government
Editorial [2009]
Editing a 65,000 word coffee table book for the Abu Dhabi Department of Economic Development. 

Ally Pace - Portfolio - 7Days Newspaper

7Days Newspaper
Editorial [2008]
Ghostwriting of Property Ladder, in which a property expert answered real estate questions.

Ally Pace - Portfolio - MBC O3 Productions

O3 Productions/MBC
TV commercials [2008]

60" TVCs for Saudi's Jeddah-based Kayala Airlines and Riyadh's low-cost carrier, Nas Air.

The Nail Spa
Branding [2013-2014]
Defining and implementing the perfect tone of voice for a company which was undergoing a brand evolution.
Ally Pace - Portfolio - Land Rover
Land Rover
Advertising [2013-2014]
Originating and editing pan-Arab press and radio adverts for Land Rover's luxury range of SUVs.
Ally Pace - Portfolio - Fairmont Hotels & Resorts
Fairmont Hotels
Online and DM [2010-2014]
Series of hotel and F&B collateral for Fairmont Dubai, Fairmont Bab Al Bahr and Fairmont Palm.
Ally Pace - Portfolio - Emirates

Website [2010-2011]
Research and writing of online travel guides for 81 Emirates destinations, from Paris to Cape Town.

Ally Pace - Portfolio - CNIA Bihar

Press advertising [2009]

Advert for Bihar, a coastal awareness campaign from the guardian of Abu Dhabi’s vital infrastructure.

Ally Pace - Portfolio - Habtoor Leighton Group

Habtoor Leighton Group
Editorial [2008]

Interviews and content writing for 'Akhbar Al Dar', a quarterly magazine-sized corporate newsletter.

Ally Pace - Portfolio - The Grooming Company

The Grooming Company

Press releases [2006-2008]

Promotion of Tilia & Finn, a dedicated beauty lounge, and a new children's grooming concept.

Ally Pace - Portfolio - American Express

American Express
DM leaflets [2007]
Monthly Dubai Duty Free direct mail material providing special offer information to Cardmembers.

Ally Pace - Portfolio - Shell Middle East

Press advert [2006]

Corporate advert which highlighted Shell's environmental and technological innovations.